Domestic Real Estate

Client

US real estate business

My role

Full stack developer

Type

Real estate marketplace & lead generation

Live

domesticrealestate.us

The problem

Most real estate websites are brochures. They show properties, they have a contact form, and then the lead lands in an inbox where it competes with everything else the business receives that day. That is fine when you get five enquiries a month. It falls apart the moment marketing works.

The requirement here was different in three ways:

• Three audiences, one site. Buyers, sellers and investors want completely different things. A buyer wants to browse. A seller wants a valuation conversation. An investor wants deal flow — including off-market opportunities that never hit a public listing feed.
• Inventory that has to be findable. A property list is useless past a certain size without real search and filtering. Location, price, type — a visitor should reach the relevant subset in a couple of interactions, not by scrolling.
• Leads that go somewhere. Capturing a lead is the easy part. The value is in what happens in the next fifteen minutes: where it routes, who is notified, what follow-up sequence it enters.

My approach

I have worked as an ISA on United States real estate campaigns — making the calls, working the CRM, chasing the follow-ups. So I designed this backwards from the follow-up rather than forwards from the homepage.

Before building any pages, the questions were: what does the team need to know about a lead to qualify it on the first call? Which fields make that call shorter? Which ones make visitors abandon the form? What separates a genuine investor enquiry from casual curiosity? The forms, the property data model and the site structure were all designed against those answers.

What was built

Property listings

A structured listing system where each property carries consistent, well-formatted data — imagery, key details and description — so listings look uniform, read well, and stay easy to publish and update without a developer involved every time.

Search and filter experience

Filtering across the criteria buyers actually use, designed so that narrowing results is fast on a phone as well as a desktop. Empty and near-empty result states point the visitor somewhere useful rather than dead-ending them.

Buyer, seller and investor journeys

Three distinct paths through the site, each with its own messaging and its own enquiry flow. The seller path is oriented around starting a valuation conversation; the investor path around deal flow and off-market opportunities; the buyer path around browsing inventory and saving interest.

Investor and off-market opportunities

A separate track for deals that are not part of the public listing set, with an enquiry flow that captures the qualifying detail an investor conversation needs up front — so the first call starts from information rather than from scratch.

Lead generation and workflow

Enquiry forms feed the client's lead-management process directly, with routing and notification so new leads surface immediately instead of sitting in a shared inbox. Follow-up automation continues from there.

Real estate-focused UI/UX

Clean, conventional, fast. Real estate visitors are comparison shoppers with several tabs open — the site that loads quickly and puts price, location and photographs where the eye already expects them wins. No novelty interactions competing with the property for attention.

Technology

Front end

Modern component-based JavaScript stack

Data

Structured property & lead storage

Integrations

CRM / lead management, notifications

Focus

Responsive UI, SEO-friendly structure, form UX

To confirm: replace this block with the exact stack, hosting and integration names for the production build. Specifics ("Next.js, Supabase, GoHighLevel") rank and convert better than generic descriptions — a client searching for a stack wants to see it named.

Problems solved

• One website serving three audiences without any of them feeling like an afterthought
• Property inventory that stays browsable as the listing count grows
• Off-market and investor deal flow handled separately from public listings
• Lead capture connected to follow-up, rather than ending at an inbox
• Listing publication that the business can run without developer involvement

Key features

• Property listing pages with consistent, structured data
• Search and filtering across the criteria buyers use
• Separate buyer, seller and investor journeys
• Investor / off-market opportunity flow
• Lead capture forms connected to the CRM workflow
• Mobile-first, fast-loading, SEO-friendly page structure

Results

Placeholder — needs verified data. No performance figures are published here yet. Once you have something you can evidence — analytics screenshots, CRM exports, a written client confirmation — add it in this block. Unverifiable numbers on a portfolio are worse than none: one sharp client question and the whole page loses credibility.

Screenshots

To add: three or four screenshots — homepage, a property listing page, the search and filter view, and the investor enquiry flow. Export at roughly 1600px wide, save as WebP under 200 KB each, and place them in assets/images/projects/. A real estate case study without visuals converts poorly no matter how good the writing is.