Service
Real estate virtual assistant
Listing management, CRM hygiene and lead follow-up handled by someone who has done the calling — and who can also fix the website when it breaks.
What I handle
Listings and property data
- Property listing management and MLS-related workflows
- Writing and formatting property descriptions
- Photo organisation and listing presentation
- Keeping listing data accurate and consistent across platforms
Leads and CRM
- CRM updates, notes, pipeline stages and data hygiene
- Lead qualification against your criteria
- Buyer, seller and investor lead workflows
- Structured follow-up by phone, SMS and email
- Cold calling and outbound campaign support
Admin and marketing
- Email and calendar management
- Data entry, Excel and Google Sheets
- Social media support and posting
- Property video and marketing support
The difference from a general VA
A general virtual assistant can follow a process you write for them. The gap shows up on the exceptions — the enquiry that does not fit the script, the lead that needs qualifying judgement, the listing detail that is wrong in a way only someone familiar with property data would notice.
I have worked as an ISA and real estate call agent on United States campaigns, so those exceptions are familiar rather than blocking. And because I am also a developer, when the CRM integration fails or the website form stops submitting, that is a thing I fix rather than a thing I report.
Systems I work in
- CRM
- GoHighLevel, Perfex CRM, others
- Communication
- VoIP, SMS, email platforms
- Data
- Excel, Google Sheets, CRM exports
- Listings
- MLS-related workflows, listing platforms
- Coverage
- Overlaps US business hours
- Engagement
- Hourly or monthly retainer
How we would start
- A short call covering your volume, systems and what "done properly" looks like to you
- A small paid trial block of work, so you can judge quality before committing
- Written process notes for recurring tasks, so nothing depends on memory
- An agreed weekly rhythm — hours, reporting and escalation
Related services
Often paired with GoHighLevel & CRM automation (so the follow-up runs itself) and real estate web development (so the leads arrive properly in the first place).
Need consistent support behind your listings and leads?
Tell me your weekly volume and which systems you run. I will tell you what is realistic.